Gone are the days when having a website is something of a luxury reserved only for big businesses, leaving you to wonder if there could be any reason why your business needs a website to start with.
In today’s world full of competition here and there, you want to stand out and put your best foot forward as a thriving business so your potential customers can see you as the favourite amongst other competitors to patronise.
With many other digital channels available for a winning marketing strategy that brings in plenty customers and position your brand to outdo your competitiors, having your own website is still the best option upon which many other digital channels rely to be effective.
In this post, I’ll share with you some 12 reasons why your business needs a website, the cost of not having one and how to get a very reliable, professional, and high converting website for your business within a very short period of time.
Below are the reasons why your business should certainly have a website today:
Your business can be a brick-and-mortal store with lots of inventory, or it can be a virtual business like freelancing, coaching, online service business, etc.
It can also be a digital business where you sell courses, books and other digital products.
But one thing that binds them all is that you can have a digital shop for anyone of these businesses and make sales without having any other form of interaction with your customers/clients.
Your website is your digital shop, can host your products and services and provide visitors with the opportunity to shop them online without having to reach you via direct message on social media or phone call.
The world has now become a global village where you can purchase a product from anywhere around the world from the comfort of your home.
Now your website can give your business that identity of a global brand that allows anyone in the world to make their purchase after which you deliver the products to them .
Read More: Thinking Ecommerce Store? How To Increase Your Online Sales Now
Anybody can own a social media account and build a following.
The problem comes when the landlord of those social meda platforms evict you from the platform for one reason or the other. You lose your followers and if care is not taken, it will affect your business.
How about you have your own digital real estate over which you have absolute control?
With this digital real estate, you can increase customer lifetime value by creating special membership packages for your loyal customers and you get paid monthly or yearly depending on how to set up your membership.
As a service provider, you can even scale up by turning your offer to a software as a service (SAAS) and grow your revenue with it.
What other ways can you increase your revenue with your digital real estate? Think about it.
Your website will tell the story of your brand profesionally.
While your social media platform is a good place to start, your website is the number one story teller and builder when it comes to showcasing your brand to the world.
Beginning from its beautiful design, the captivating content and well laid out structure that communicate the problem solving capacity of your brand, you take every visitor on a journey they are willing to continue with you by purchasing your products and services.
In this age of technology, everyone including your target audience and even your potential employees expect that you have a website.
Social media vendors have scammed so many people and these people won’t even think twice about not buying from you if you only sell on social media without having a website with which they can verify that you’re credible.
With your website, you build more credibility by showcasing the reviews and testimonials of your present customers which make more potential customers comfortable to patronise your business.
Read More: Building Trust Online: How Secure Websites Benefit Your Business
Unlike social media where you are able to disrupt the users with your content, and get them to know about your business, the search engines provide unique opportunity for you to get the people who are searching exactly for the solution your business provides.
Having a website gives you the special privilege to create amazing search engine optimised contents that answer the questions of your potential visitors and drive them to your website where they can find other content that give them the information they are seeking for and also lead to purchase your products and services.
Read More: 5 Secrets To Drive More Organic Traffic To Your Website
If you’re a coach, a freelancer, an author, and even one with a physical business, your website can be used to showcase your best case studies to those considering whether or not to chose your business amongst other competitors and thereby earn you more sales.
As a service provider, the portfolio on your website is enough to earn you as many business as possible with potential clients if you know how to position yourself well with your website.
Except you know what you’re doing very well, you’re already at a competitive disadvantage if you don’t have a website. Yes, we say “don’t judge a book by its cover”, but you and I know that you always judge a book by its cover.
Not having a website in and of itself already reduces your credibility when compared with your competitors.
You simply don’t have a book Your chance of being the chosen business further reduces if your competitors have amazing case studies, compelling contents and reviews on their website, which will drive more of yur potential customers to your competitors rather than to your business.
Having a website helps you reduce competitive disadvantage. You then redue it further by ensuring your ebsite is beautifully designed, professional, and high converting. And you can have your website within a short time at Console Creative
There comes a time you want to really take your business serious and outgrow your present growth threshold by creating some powerful marketing campaigns that goes beyond just boosing a post.
At the stage where you have some complex campaigns set up including retargeting campaigns, you want to create powerful sales funnels, and lead generation campaigns that drive huge traffic to your website and generate massive sales
But the limitation comes when you don’t even have one in the first place. Today is a good day to create your own webste and prepare for a solid digital marketing campaign for your business.
READ MORE: Win the New York Market: Effective Digital Marketing Strategies
There is just enough sales that can be made by yourself or by your employees during the day.
But there is an online salesman you can employ that will sell for you 24/7 without going on strike or complain about work hazard; and that’s your website.
With your website, your business stays open 24 hours a day for your customers to make their purchase while you deliever the product at day break. There is no more restriction to when you can sell if you have a website.
By now it should be obvious to you that if you have so many influx of product enquiry, it is stressful to respond to all enquiries and answer all your customers at once.
As your business grows, you want to have a website where your customers can take their order, see your frequently asked qestions and make payment without having to ask you several repeated questions.
Your website makes the ability to sell to many customers at once a walk in the park removing every limitation and allowing you to scale your sales significantly.
For a successful digital marketing of your business, you require some amount of data gotten from the activities of visitors, leads, and customers on your website.
Data like which content they engaged with, whether or not they added products to cart, which categories of content or products they are browsing, etc, are needed to understand which retargeting advertisement or marketing automation to target these visitors with so they can return to make purchase.
These are the data you can never gather via social media except with a website. You want to be able to know why people buy, what messaging aligns with them the most and gather every other data needed to make informed marketing decisions for your business growth.
Your website is your go-to place for this data gathering, hence why you should have your own website today.
Your website popularity and audience growth can give you the social and business leverage that you might not have gotten if you didn’t have one.
Influencer deals, banner advetisement deals, affiliate marketing deals, social influence etc. are a few of the leverage you will have if you have a website and you are consistent at growing your website audience size.
The future looks bright for anyone that has a website which is gathering a massive following.
Basically you lose every benefits listed above if you don’t have a website. Why should you lose the sale of someone awake in the middle of the night ready to purchase your product?
And why should you continually stress yourself and your employees out trying to repeat same instructions you could have put on your website?
Your business will not have enough date to run a complex digital marketing campaign that can bring in massive sales.
All of this and a lot more are what you stand to lose if you don’t have a website.
You don’t have to look too far, we at Console Creative are here to help you create the most reliable, professional and converting website for your business. We have your business growth at the centre of our vision , hence why we ensure you get a user-friendly website that makes it easy for your website visitors to surf your website and keep coming back to it.
You don’t want to keep chasing after some freelancers and agencies that don’t have your website projects on top of their mind.
We get that.
And that is why we courageously began this agency in order to give every client the best experience they can ever get. Click this link to get a quote for your website development and we will get in touch with you shortly.
Tags: ecommerce, shopify, web design, web development, woocommerce, wordpress
